| PAULO COELHO: The New Entrepreneurs |
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Pamela Hartigan, director of the Schwab Foundation, drew up a list of 10 points common to people who become dissatisfied with the world around them and decide, instead, to create their own work. In this column, Paulo Coelho thinks Pamela's list goes beyond social entrepreneurship (as this new mechanism is called) and could be applied to many things that we do in our daily life. Impatience: A person in search of his dream does not wait for things to happen; he sees yesterday's problems as today's opportunities. His impatience often causes him to change direction, but this need to adapt makes him more mature. Awareness: A person in search of his dream knows that he is not alone in this world, and that every gesture he makes has consequences. The work he is doing could transform his environment. Aware of this power, he becomes an active element in society, and this leaves him at peace with life. Innovation: A person in search of his dream believes that everything could be different from the way it is, but that, first, he must find a path that has never yet been taken. Although he is always surrounded by the old bureaucracy, by other people's comments, and by the difficulties of penetrating as yet untamed forests, he finds alternative ways of making himself heard. Pragmatism: A person in search of his dream does not wait around for the ideal resources required to begin his work – he rolls up his sleeves and sets to. Each bit of progress, however small, increases his confidence and the confidence of those around him, and the resources he needs always turn up. Apprenticeship: A person in search of his dream usually has a profound interest in a particular area, and his detailed knowledge helps him find new solutions to old problems. This apprenticeship, however, can only take place through practise and constant renewal. Seduction: No one can survive alone in a competitive world: aware of this, the person in search of his dream tries to get other people interested in his ideas. And these people become interested because they know they are in the presence of something that not only combines creativity and social commitment, but could also prove financially lucrative. Flexibility: A person in search of his dream has an idea in his head and a plan to make that idea reality. However, as he follows his path, he realises that he must adapt to the realities of the world around him, and it is then that his sense of social responsibility becomes an important factor in transforming the environment. One example: to reduce infant mortality in a particular city, it is not enough simply to take better care of children's health; things like sanitation, nutrition, etc all need to be changed too. Stubbornness: A person in search of his dream can be flexible about his path, but he is, at the same time, always focused on his goal. Because of his innovative ideas and because he is always moving in unknown territory, he never says: 'I tried that and it didn't work.' On the contrary, he is always looking for possible alternatives, which is why he gets results. Joy: A person in search of his dream encounters difficult moments, but is happy with what he does. The inevitable mistakes or blunders he makes do not make him doubt his abilities, for he is able to smile when he does something wrong – he knows he will be able to put it right later on. Infectiousness: A person in search of his dream has a unique ability to make the people around him realise that it is worth following his example. He will, therefore, never feel alone, even though he may occasionally feel misunderstood. Pamela Hartigan concludes her study with the example of a Brazilian, Fábio Rosa. When Fábio saw how much of their income people in his community were spending on non-renewable fuel, he set about developing a system using solar energy. Fábio's work, which conforms to the 10 points in Pamela's study, is now recognised worldwide; the idea caught on with several large companies, and it will soon bring benefits to millions of people, as well as contributing to protecting the environment. O |
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